Turn fans into an active community
A branded community platform for sports clubs and organizations to engage fans, activate ambassadors, build meaningful connections, and grow their community beyond game day.
How Joinee creates value
How Joinee creates value
Joinee helps sports clubs and organizations build active, measurable communities that strengthen fan engagement, member relationships, ambassador programs, and long-term audience loyalty.
The platform brings fans, members, ambassadors, and partners into one branded digital community — creating opportunities for networking, events, collaboration, and ongoing participation beyond game day.
From local clubs to international fan communities, Joinee provides the infrastructure to activate audiences, strengthen relationships, and understand what drives community growth.
Goal
Build a sustainable sports community that strengthens fan loyalty, activates ambassadors, supports partnerships, and keeps members engaged throughout the season and beyond.
Functionality
A white-label platform where fans, members, ambassadors, and partners create profiles, discover relevant people, participate in events, exchange opportunities, and engage with club initiatives — all under the organization’s own brand.
Impact
- Fan Engagement: Keep supporters connected to the club and each other beyond matches and sporting events.
- Community Activation: Turn passive followers into active members through networking, events, and community initiatives.
- Ambassador Programs: Identify engaged supporters and create opportunities for them to become community advocates.
- Partnership Opportunities: Strengthen relationships between clubs, supporters, ambassadors, and ecosystem partners.
Advantages
Sports organizations transform their fan base into an active, measurable community that supports long-term loyalty, ambassador engagement, partnerships, and sustainable audience growth.
Based on activity across non-confidential communities.
- Up to 90% member profile data enrichment through community profiles and integrations.
- 21% of members use the platform at least once per week.
- 56% of members use the platform at least once per month.
- Average connection relevance score: 4.68 / 5.
- Thousands of member-to-member introductions facilitated across communities.
- Strong engagement across events, community activities, and ambassador initiatives.
Branded Community Ownership
Build a dedicated community environment under your club’s own brand, with direct relationships with fans, members, and partners.
Engagement Beyond Game Day
Keep supporters involved through ongoing conversations, networking, events, and community activities.
Fan & Member Networking
Help members discover people with shared interests, build relationships, and create meaningful connections.
Ambassador Development
Identify active community members and support ambassador initiatives that encourage advocacy and participation.
Events & Community Activities
Bring members together through club events, local meetups, fan gatherings, and community initiatives.
Community Analytics
Understand member activity, engagement, retention, and growth signals to make better community development decisions.
Krasava Family — Platform
Krasava Community — Community Platform
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the Joinee team
