Community growth platform for FinTech leaders
Enhance the bank’s ecosystem with non-financial services that reduce customer acquisition costs and increase loyalty through long-term engagement.
Goal
Enhance the bank’s ecosystem with non-financial services that reduce customer acquisition costs and increase loyalty through long-term engagement.
Functionality
A white-label web platform where SMEs create business profiles, receive AI-driven recommendations, and connect with relevant partners, clients, and suppliers within the bank’s ecosystem.
Key results
- Up to 50% lower acquisition costs thanks to a community-driven marketing approach.
- Average satisfaction score: 4.6 / 5, reflecting the high quality and relevance of business connections.
Advantages
The bank builds an active entrepreneur community, strengthens its marketing and partnership potential, and gains valuable insights into SME clients and their business needs.
Product metrics
- 21% of community members use the platform for meetings at least once a week
- 56% of community members use the platform for meetings at least once a month
- Average meeting relevance score on the platform = 4.68/5
Added value
- Ability to collect new customer data during registration in the community
- Obtain additional data from social networks of entrepreneurs and their companies; enrich data about community members and bank customers.
- Use Community Value in Marketing Materials to Attract New Customers
Proof / References
Joinee Solutions
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